PLAYLIST PITCHING

Your track deserves more than a listen—it deserves a spot where it belongs

Editorial Playlist Pitching

Editorial Playlist Pitching

Submit unreleased tracks directly to platforms like Spotify for official editorial consideration

Optimize metadata: genre, mood, instruments, language, and story

Submit at least 7 days before release for editorial consideration

Independent Curator Outreach

Independent Curator Outreach

Build relationships with indie playlist curators on Spotify, Apple Music, and other platforms

Use personalized pitches referencing their playlist vibe and audience

Offer exclusive previews or early access to build trust

Smart Playlist Matching

Smart Playlist Matching

Tag tracks by genre, mood, tempo, and theme (e.g., ‘late-night drive’)

Use AI or internal tools to match songs with relevant playlists

Maintain curated internal playlists for pitching reference

Algorithmic Playlist Optimization

Algorithmic Playlist Optimization

Encourage pre-saves, early streams, and follows to trigger algorithm boosts

Focus on consistent release schedules to feed Spotify’s algorithm

Promote playlisted tracks to increase engagement and retention

Post-Placement Promotion

Post-Placement Promotion

Share playlist placements on social media and tag curators

Leverage playlist followers for cross-promotion

Use placements in press releases and DSP pitch decks

TYPES OF PLAYLISTS YOU CAN PITCH TO

Playlist TypeCurated ByExample
EditorialDSPs (Spotify, Apple)New music friday, RapCaviar
AlgorithmicDSP AlgorithmsDiscover weekly, Release radar
Independent CuratorsBlogs, InfluencersIndie Chill, Desi hip-hop gems
Brand/Label PlaylistsLabels or collectivesT-series, Mixtape, Majestic Casual

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